A new eMarketer report reveals how real-time marketing is speeding up the creative process and demands agencies adjust their approaches.
Marketers know they must increase the rate at which they produce content and find ways to deploy real-time strategies across medias, not just digital. Reacting and responding in real-time is exponentially harder than more adhoc Facebook, Twitter or customer complaint engagements demanding a unique approach.
A survey by GolinHarris in 2012 revealed consumers expressed more positive feelings towards brands after they were exposed to real-time marketing than beforehand. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.Continue Reading
See more on the award event over at Clear Channel here.Continue Reading