Real-time drum beat to speed up agency creative process

A new eMarketer report reveals how real-time marketing is speeding up the creative process and demands agencies adjust their approaches.

Marketers know they must increase the rate at which they produce content and find ways to deploy real-time strategies across medias, not just digital. Reacting and responding in real-time is exponentially harder than more adhoc Facebook, Twitter or customer complaint engagements demanding a unique approach.

A survey by GolinHarris in 2012 revealed consumers expressed more positive feelings towards brands after they were exposed to real-time marketing than beforehand. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.

Clean Sweep at the Clear Channel Planning Awards

LIVEPOSTER won a clean sweep of the Clear Channel Planning Awards.

• The Grand Prize & Best Use of Digital in Outdoor: Eurostar LIVE
• Best Use of Outdoor in a Multimedia Campaign: Channel 4 ‘Paralympics’
• Best Use of Continuity in Outdoor: Lastminute.com

See more on the award event over at Clear Channel here.

Special K's New Year's Resolutions Campaign

Special K transformed their customers into the stars of their campaign with LIVEPOSTER.

Lego's Brickmented Reality

Lego created their own grass roots version of augmented reality with this fun user-generated social campaign.