22 May 2013
A new eMarketer report reveals how real-time marketing is speeding up the creative process and demands agencies adjust their approaches.
Marketers know they must increase the rate at which they produce content and find ways to deploy real-time strategies across medias, not just digital. Reacting and responding in real-time is exponentially harder than more adhoc Facebook, Twitter or customer complaint engagements demanding a unique approach.
A survey by GolinHarris in 2012 revealed consumers expressed more positive feelings towards brands after they were exposed to real-time marketing than beforehand. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.
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29 Apr 2013
LIVEPOSTER won a clean sweep of the Clear Channel Planning Awards.
- The Grand Prize & Best Use of Digital in Outdoor: Eurostar LIVE
- Best Use of Outdoor in a Multimedia Campaign: Channel 4 ‘Paralympics’
- Best Use of Continuity in Outdoor: Lastminute.com
See more on the award event over at Clear Channel here.
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11 Feb 2013
Special K transformed their customers into the stars of their campaign with LIVEPOSTER.
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06 Feb 2013
Lego created their own grass roots version of augmented reality with this fun user-generated social campaign.
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04 Feb 2013
Jell-O were quick of the mark to react to San Francisco’s Super Bowl defeat by launching a microsite within an hour of the final whistle, full of surprises to cheer up the Bay Area.
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04 Feb 2013
Aside from selfies and food pictures, Instagram is being used in clever and creative ways by brands to make interesting and shareable content.
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04 Feb 2013
A great social / experiential campaign to launch Ikea’s newest European store.
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25 Jan 2013
Using the LIVEPOSTER platform, reed.co.uk is delivering real time, location based advertising to commuters around the UK.
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23 Jan 2013
Digital out of home is growing fast, so what makes DOOH so dynamic? London’s top agencies and buyers in the digital space share their thoughts.
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09 Jan 2013
In-car apps, heads up displays and voice control will all start appearing on the road this year.
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