22 May 2013

Real-time drum beat to speed up agency creative process

A new eMarketer report reveals how real-time marketing is speeding up the creative process and demands agencies adjust their approaches.

Marketers know they must increase the rate at which they produce content and find ways to deploy real-time strategies across medias, not just digital. Reacting and responding in real-time is exponentially harder than more adhoc Facebook, Twitter or customer complaint engagements demanding a unique approach.

A survey by GolinHarris in 2012 revealed consumers expressed more positive feelings towards brands after they were exposed to real-time marketing than beforehand. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.

Posted by cloud in Cloud Speak, On Our Compass, 0 Comments

29 Apr 2013

Clean Sweep at the Clear Channel Planning Awards

LIVEPOSTER won a clean sweep of the Clear Channel Planning Awards.

• The Grand Prize & Best Use of Digital in Outdoor: Eurostar LIVE
• Best Use of Outdoor in a Multimedia Campaign: Channel 4 ‘Paralympics’
• Best Use of Continuity in Outdoor: Lastminute.com

See more on the award event over at Clear Channel here.

Posted by cloud in Cloud Speak, On Our Compass, 0 Comments

11 Feb 2013

Special K’s New Year’s Resolutions Campaign

Special K transformed their customers into the stars of their campaign with LIVEPOSTER.

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06 Feb 2013

Lego’s Brickmented Reality

Lego created their own grass roots version of augmented reality with this fun user-generated social campaign.

Posted by cloud in Cloud Speak, 0 Comments Tagged campaigns, real world interaction, social

04 Feb 2013

Jell-O Cheers Up Super Bowl Losers

Jell-O were quick of the mark to react to San Francisco’s Super Bowl defeat by launching a microsite within an hour of the final whistle, full of surprises to cheer up the Bay Area.

Posted by cloud in Cloud Speak, 0 Comments Tagged campaigns, location-based marketing, social media

04 Feb 2013

These Brands Are Doing Amazing Things On Instagram

Aside from selfies and food pictures, Instagram is being used in clever and creative ways by brands to make interesting and shareable content.

Posted by cloud in Cloud Speak, 0 Comments Tagged campaigns, Instagram, social media

04 Feb 2013

Occupy Ikea

A great social / experiential campaign to launch Ikea’s newest European store.

Posted by cloud in Cloud Speak, 0 Comments Tagged campaigns, content marketing, social media

25 Jan 2013

Reed.co.uk to Launch Digital Outdoor Push with LIVEPOSTER

Using the LIVEPOSTER platform, reed.co.uk is delivering real time, location based advertising to commuters around the UK.

Posted by cloud in Cloud Speak, 0 Comments Tagged campaigns, DOOH, location-based marketing, real time marketing

23 Jan 2013

Digital Out of Home: From Paste to Pixels

Digital out of home is growing fast, so what makes DOOH so dynamic? London’s top agencies and buyers in the digital space share their thoughts.

Posted by cloud in Cloud Speak, 0 Comments Tagged advertising, data, DOOH, location-based marketing, real time marketing, social media

09 Jan 2013

The Future of Cars is Coming in 2013

In-car apps, heads up displays and voice control will all start appearing on the road this year.

Posted by cloud in Cloud Speak, 0 Comments Tagged apps, augmented reality, Smart Cars