12 Jul 2012
Back to Basics
Real World Campaigns
The paradigm betweens brands and customers is shifting. Audiences expect to be treated as friends rather than customers, and brands are changing their approach to advertising to reflect this new level of friendship and familiarity with their followers.
An emerging trend that reflects this is the use of real world experiments where brands reach out to everyday people through interactive real-world experiences to create unique, inspiring and often hilarious campaigns, that capture the human spirit and create a closer bond between the audience and advertiser.
NAB Bank: The Honesty Experiments
With banks worldwide trying to rebuild their integrity and win back the public, we thought this great little experiential campaign from NAB Bank in Australia was a winner. By rewarding unsuspecting members of the public for their good deeds NAB is celebrating honesty with a fun interactive twist.
Coca Cola: Finding Love in all the Wrong Places
Coke’s latest move to ‘open happiness’ has seen them splice together security camera footage that captures acts of love, friendship, heroism and hilarious antics that nobody would attempt in public if they thought somebody was watching.
Halfords: Tour de Francis
Everyone in our cycle-mad office has been loving this campaign by Halfords, which chronicles the quest of a regular guy named Francis with his regular bike, cycling the toughest stages of this year’s Tour de France.
Renault: Introducing Grandma Hilda
With a view to increasing their Facebook followers, Renault created a story around Grandma Hilda and her beloved Renault 4. People were invited to help find her keys in order to unlock her Renault and win a car for themselves. The campaign was a huge success receiving over ten thousand unique tags and doubling Renault’s followers.
