17 Dec 2010
Reality Checklist 2010
Real-time location tracking
The next step towards ‘Minority Report’ becoming a reality. ‘Glympse‘ does this but with time limits, with a clear and simple purpose of aiding meet-ups. Runner up is Google Latitude which allows 24/7 tracking.
‘Catch a Choo’
Catch a Choo Foursquare promo – luxury brand getting down and dirty with location based marketing. Expect massive surge in retailers using Facebook Deals in 2011.
Poster check ins
Cheryl Cole roadside poster check ins and likes makes outdoor advertising a more 3D experience.
Real world ARG
Mini Getaway Stockholm – a quality real world treasure hunt.
3D projection mapping
Everyone’s doing it, but this is the best one, from the guys at Seeper for X Box.
The automatic ‘like’
Facebook masters this art at the Coca Cola village in Israel.
The new way to shop
Window shopping gets a digital makeover with H&M.
Amazing deals
Groupon may have taken the daily deals market by storm, but iButterfly has made coupons cool and collectible which deserves a lot of praise.
The Xbox Kinect
The next step in virtual reality gaming – it has caused a stir among the technology hacking community.
Saw VII Photobooth
Showing that real world interaction will always win over digital when creating the fear factor.
