24 Aug 2012

Weekly Newletter


The News

Nokia, Samsung and Sony Mobile create an alliance to advance Indoor Positioning Technology

Instagram adds photo-maps to help users explore new cities

Everything, Everywhere allowed to launch 4G from September using existing bandwidth

Views

Social Commerce and Social Currency: Social mentions lead to more sales, so how are brands rewarding users for social activity to create more sales

How Pinterest could dominate e-commerce

Secrecy, Misdirection, Research, Innovation: What we learned about Apple’s core vales from the Apple vs Samsung trial

NFC is in the ‘trough of disillusionment,’ but the ‘slope of enlightenment’ will come

Insights

New Research from the Past Week

The Future of Storytelling: New research showing what audiences want from brand stories and interactions

Mobile sites get 192% more unique viewers and 40% longer dwell times. But only a third of major UK brands use them

Second-screeners don’t want targeted advertising or interaction with TV programmes, they want social conversation

Outdoor advertising has increased 30% this summer due to the Olympics and Paralympics

YouTube makes us buy more clothes! And other insights on how video and mobile are influencing how we shop now

Brand Stuff

‘Drunk Mirror’ digital OOH campaign by Allianz uses time lapse reflections to simulate the the slower reactions times of viewers when under the influence.

A nice use of digital OOH and motion detection technology by Cheryl Cole to promote her new album

A fantastically clever and simple campaign by Nissan Dubai, teaming up test drives with house hunting to allow for bespoke targeting to individual consumers

Ones To Watch

Great opportunities for real-time, location-aware advertising on London’s new cable car system

CBS Outdoor open up more opportunities for targeted digital OOH advertising by doing an in depth study on the habits of London workers

Cloud Loves

What happens when digital OOH displays meet art and architecture – beautiful immersive design

Hans Rosling’s Top 20 TED Talk uses visualisation to show the dynamism of data when users ‘link data and design’

Flying drones deliver 3D printed personal portraits to Burning Man attendees

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