24 Aug 2012
Weekly Newletter
The News
Nokia, Samsung and Sony Mobile create an alliance to advance Indoor Positioning Technology
Instagram adds photo-maps to help users explore new cities
Everything, Everywhere allowed to launch 4G from September using existing bandwidth
Views
Social Commerce and Social Currency: Social mentions lead to more sales, so how are brands rewarding users for social activity to create more sales
How Pinterest could dominate e-commerce
Secrecy, Misdirection, Research, Innovation: What we learned about Apple’s core vales from the Apple vs Samsung trial
NFC is in the ‘trough of disillusionment,’ but the ‘slope of enlightenment’ will come
Insights
New Research from the Past Week
The Future of Storytelling: New research showing what audiences want from brand stories and interactions
Mobile sites get 192% more unique viewers and 40% longer dwell times. But only a third of major UK brands use them
Second-screeners don’t want targeted advertising or interaction with TV programmes, they want social conversation
Outdoor advertising has increased 30% this summer due to the Olympics and Paralympics
YouTube makes us buy more clothes! And other insights on how video and mobile are influencing how we shop now
Brand Stuff
‘Drunk Mirror’ digital OOH campaign by Allianz uses time lapse reflections to simulate the the slower reactions times of viewers when under the influence.
A nice use of digital OOH and motion detection technology by Cheryl Cole to promote her new album
A fantastically clever and simple campaign by Nissan Dubai, teaming up test drives with house hunting to allow for bespoke targeting to individual consumers
Ones To Watch
Great opportunities for real-time, location-aware advertising on London’s new cable car system
CBS Outdoor open up more opportunities for targeted digital OOH advertising by doing an in depth study on the habits of London workers
Cloud Loves
What happens when digital OOH displays meet art and architecture – beautiful immersive design
Hans Rosling’s Top 20 TED Talk uses visualisation to show the dynamism of data when users ‘link data and design’
Flying drones deliver 3D printed personal portraits to Burning Man attendees
