14 Nov 2011
Channel 4 has brought its distinctive news and commentary to live cross track advertisement boards (XTPs) on the London underground in a LIVEPOSTER™ campaign running for 4 weeks from mid November. Showcasing top stories combined with tweets and blogs from its News presenters, Channel 4 aims to drive viewers to its flagship 7pm News bulletin.
A media first for Channel 4, the Live Poster technology allows C4 and ITN to automatically publish dynamic copy and content throughout the day, a facility that was previously unavailable to other advertisers without significant human input.
Content related directly to that evening’s bulletin is provided by ITN from 4-7pm each day, catching commuters on their journey home. If there’s a breaking news story close to transmission, ITN will have the ability to update headlines and content, ensuring people are provided with the very latest news updates.
Shortlisted in the ‘Best Use of the Digital Landscape’ category at the Festival of Media Global Awards.
See all the latest on LIVEPOSTER™ at: http://liveposter.co.uk/