07 Jun 2012
From this month, lastminute.com is taking-over XTP screens every Friday for the next 22 weeks, inspiring Londoner’s to bag one of their last minute deals as a spontaneous treat. The full-day take-over is the first of its kind and marks the launch of CBS’s new XTP Live package, working in conjunction with our LIVEPOSTER™ technology.
Running for 18 hours a day, we have designed and created a live content feed of lastminute.com’s latest deals. The LIVEPOSTER™ technology allows for numerous daily executions meaning that adverts can be updated with the most recent offers and tailored to the changing audience throughout the day, maximising the campaign’s impact.
A live social feed will also be added in a second phase of the campaign, showcasing lastminute.com’s nation of ‘prouders’ – customers who are proud of the experiences they booked through them, bringing to life lastminute.com’s promise of making the unattainable attainable – for everyone. The content will be pulled from Twitter, where ordinary people have sent images of themselves ‘prouding’ in extraordinary places, using #prouding and #foreveryone.