There’s been a lot of noise around the word ‘crowdsourcing’, but is the hype testament to what is currently happening in this space. Who makes up the crowd and is it more about skimming off the top layer of skilled freelancers that can write a TV script in answer to the brief, rather than finding the true advocates?
Continue Reading...Everyone loves to talk about convergence and integration in advertising and while interaction in the real world has been growing for a number of years now, very few brands are developing concepts that marry up digital tools with experiential marketing.
Continue Reading...Old model = take content from ATL campaigns and push socially
New model = encourage advocates to make social content for the brand and use that for ATL content
