19 Aug 2012
Social Commerce
Social mentions leads to more sales, so brands are looking at how to turn consumers into online brand advocates.
Continue Reading...23 Aug 2010
Who is the Crowd?
There’s been a lot of noise around the word ‘crowdsourcing’, but is the hype testament to what is currently happening in this space. Who makes up the crowd and is it more about skimming off the top layer of skilled freelancers that can write a TV script in answer to the brief, rather than finding the true advocates?
Continue Reading...Posted by cloud in Cloud Speak, 9 Comments Tagged advocacy, collaboration, community, crowdsourcing, media, social, social content, trending
13 Jul 2010
Experiential + mobile + social = live digital
Everyone loves to talk about convergence and integration in advertising and while interaction in the real world has been growing for a number of years now, very few brands are developing concepts that marry up digital tools with experiential marketing.
Continue Reading...Posted by cloud in Cloud Speak, 5913 Comments Tagged advocacy, branding, convergence, curation, digital innovation, live, mobile, new media, social, social media
13 Jul 2010
Advocate content is the future of brand advertising
Old model = take content from ATL campaigns and push socially
New model = encourage advocates to make social content for the brand and use that for ATL content
Posted by cloud in Cloud Speak, 7782 Comments Tagged advertising, advocacy, ATL, branding, campaigns, content, future, model, social
