13 Jul 2010

Experiential + mobile + social = live digital

Everyone loves to talk about convergence and integration in advertising and while interaction in the real world has been growing for a number of years now, very few brands are developing concepts that marry up digital tools with experiential marketing.

Posted by cloud in Cloud Speak, 5913 Comments Tagged advocacy, branding, convergence, curation, digital innovation, live, mobile, new media, social, social media

13 Jul 2010

Advocate content is the future of brand advertising

Old model = take content from ATL campaigns and push socially
New model = encourage advocates to make social content for the brand and use that for ATL content