12 Jul 2012
Back to Basics
Real World Campaigns: Brands are increasingly creating campaigns that engage everyday people in the real world.
Continue Reading...14 Feb 2011
The Rise of Real World Interaction
The lines between real and virtual, between old and new media, and between technology and biology are ever more blurred as consumers seamlessly adopt new technologies and move from channel to channel to transact and interact as part of their everyday lives.
Continue Reading...Posted by cloud in Cloud Speak, 8 Comments Tagged brands, consumers, digital, live, location, mobile, multi-channel, multi-platform, post-digital, real world interaction, real-time, smartphones, social
21 Jan 2011
2011 Predictions
Our top ten predictions for what 2011 will bring, the impact this will have on consumer behaviour and how brands should respond to these trends.
Continue Reading...Posted by cloud in Cloud Speak, 10 Comments Tagged brands, consumers, experiential, future, gaming, live, media, mobile, predictions, sharing, social, year ahead
