16 Nov 2012
Demystifying Digital Content
A day with some of the UK and USA’s leading content creators yielded some great insights into why and how to make your brand into a leading content company.
Continue Reading...08 Sep 2011
How much is a ‘like’ really worth?
Brands today are caught up in a race for ‘likes’ but why and what is the real value of a ‘like’?
Continue Reading...Posted by cloud in Cloud Speak, Uncategorized, 8 Comments Tagged content, eCRM, facebook, innovation, like, likes, loyalty, sharing, viral
21 Feb 2011
Share The Moment Or It’s Lost
The new big thing in live/real time content is mobile photo sharing. Is this a good thing? Should we be panicking about privacy, or embracing the benefits of this trend?
Continue Reading...Posted by cloud in Cloud Speak, 8 Comments Tagged content, digital, live, mobile, photo sharing, privacy, real-time, social
13 Jul 2010
Advocate content is the future of brand advertising
Old model = take content from ATL campaigns and push socially
New model = encourage advocates to make social content for the brand and use that for ATL content
Posted by cloud in Cloud Speak, 7788 Comments Tagged advertising, advocacy, ATL, branding, campaigns, content, future, model, social
