12 Jul 2012
Back to Basics
Real World Campaigns: Brands are increasingly creating campaigns that engage everyday people in the real world.
Continue Reading...27 Jul 2011
Where Are Boris’s Bikes When You Need Them?
TFL’s open API strategy should mean the launch of a series of great apps, designed with the consumer in mind, and constantly adapted in the face of competition from other developers. But one fatal flaw in TFL’s cycle hire API is stopping this from happening; the data isn’t live.
Continue Reading...Posted by cloud in Cloud Speak, 8 Comments Tagged apps, data, engaging consumers, live, mobile, transport
17 May 2011
The Future of Advertising? People, Not Technology
The advertising industry’s obsession with new technology has been destructive for creativity; existing tech must be mastered by brands, so that the focus can shift back to reaching and engaging with consumers with high quality creative work.
Continue Reading...Posted by cloud in Cloud Speak, 10 Comments Tagged advertising, campaigns, communities, conversations, creative, engaging consumers, future, interaction, media, technology
05 May 2011
Extending The Narrative
Consumers don’t think of TV in terms of set blocks of time anymore. They want ongoing experiences which are social, engaging, and blur the lines between fantasy and reality.
Continue Reading...Posted by cloud in Cloud Speak, 10 Comments Tagged engaging consumers, experiential, immersive experiences, multi-device, multi-screen, narrative, real world, social media, social tv
