05 May 2011
Extending The Narrative
Consumers don’t think of TV in terms of set blocks of time anymore. They want ongoing experiences which are social, engaging, and blur the lines between fantasy and reality.
Continue Reading...21 Jan 2011
2011 Predictions
Our top ten predictions for what 2011 will bring, the impact this will have on consumer behaviour and how brands should respond to these trends.
Continue Reading...Posted by cloud in Cloud Speak, 3 Comments Tagged brands, consumers, experiential, future, gaming, live, media, mobile, predictions, sharing, social, year ahead
13 Jul 2010
Location, location, location: an ode to the power of where
Nothing can happen or just be, without the ‘where’. Everything has a where and we are always somewhere. A place called nowhere doesn’t exist and everywhere we are is a place, a location, a venue. Where would we be without location?
Continue Reading...Posted by cloud in Cloud Speak, 2483 Comments Tagged experiential, location, location-based marketing, networks, place, sharing, social trends
