17 May 2011

The Future of Advertising? People, Not Technology

The advertising industry’s obsession with new technology has been destructive for creativity; existing tech must be mastered by brands, so that the focus can shift back to reaching and engaging with consumers with high quality creative work.

Posted by cloud in Cloud Speak, 10 Comments Tagged advertising, campaigns, communities, conversations, creative, engaging consumers, future, interaction, media, technology

21 Jan 2011

2011 Predictions

Our top ten predictions for what 2011 will bring, the impact this will have on consumer behaviour and how brands should respond to these trends.

Posted by cloud in Cloud Speak, 10 Comments Tagged brands, consumers, experiential, future, gaming, live, media, mobile, predictions, sharing, social, year ahead

13 Jul 2010

Advocate content is the future of brand advertising

Old model = take content from ATL campaigns and push socially
New model = encourage advocates to make social content for the brand and use that for ATL content

17 May 2011

The Future of Advertising? People, Not Technology

Posted by cloud in Cloud Speak, 10 Comments Tagged advertising, campaigns, communities, conversations, creative, engaging consumers, future, interaction, media, technology

21 Jan 2011

2011 Predictions

Posted by cloud in Cloud Speak, 10 Comments Tagged brands, consumers, experiential, future, gaming, live, media, mobile, predictions, sharing, social, year ahead

13 Jul 2010

Advocate content is the future of brand advertising

Posted by cloud in Cloud Speak, 7789 Comments Tagged advertising, advocacy, ATL, branding, campaigns, content, future, model, social

Recent Posts

17 May 2011

The Future of Advertising? People, Not Technology

Posted by cloud in Cloud Speak, 10 Comments Tagged advertising, campaigns, communities, conversations, creative, engaging consumers, future, interaction, media, technology

21 Jan 2011

2011 Predictions

Posted by cloud in Cloud Speak, 10 Comments Tagged brands, consumers, experiential, future, gaming, live, media, mobile, predictions, sharing, social, year ahead

13 Jul 2010

Advocate content is the future of brand advertising

Posted by cloud in Cloud Speak, 7789 Comments Tagged advertising, advocacy, ATL, branding, campaigns, content, future, model, social

Recent Posts

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