17 May 2011
The advertising industry’s obsession with new technology has been destructive for creativity; existing tech must be mastered by brands, so that the focus can shift back to reaching and engaging with consumers with high quality creative work.
21 Jan 2011
Our top ten predictions for what 2011 will bring, the impact this will have on consumer behaviour and how brands should respond to these trends.
13 Jul 2010
Old model = take content from ATL campaigns and push socially
New model = encourage advocates to make social content for the brand and use that for ATL content