06 Oct 2011

Road-Testing the New Facebook Timeline

Though not yet officially launched, Facebook’s new Timeline already has 1.1 million users. Reactions have been mixed and so we decided to take a look for ourselves to see what the new feature could offer.

Posted by cloud in Cloud Speak, 8 Comments Tagged facebook, interaction, likes, marketing, road-test, social media, timeline

17 May 2011

The Future of Advertising? People, Not Technology

The advertising industry’s obsession with new technology has been destructive for creativity; existing tech must be mastered by brands, so that the focus can shift back to reaching and engaging with consumers with high quality creative work.