02 Aug 2012
Data Games
The Olympics generates a flood of data but is it being used well and transformed beyond statistics?
Continue Reading...12 Jul 2012
Back to Basics
Real World Campaigns: Brands are increasingly creating campaigns that engage everyday people in the real world.
Continue Reading...Posted by cloud in Cloud Speak, 0 Comments Tagged advertising, brands, campaigns, community, digital, engaging consumers, experiential, facebook, live, location, location-based marketing, real world interaction, social media
08 Dec 2011
Brands and Agencies Must Adapt In Order To Survive
Traditional, linear advertising can no longer survive in a world of non-linear media. ‘Real-time’ and ‘multichannel’ should be the focus of brands and creative agencies if they are to survive in today’s changing media environment.
Continue Reading...Posted by cloud in Cloud Speak, 9 Comments Tagged ad agencies, advertising model, consumer dialogue, liquid and linked, live, media environment, multichannel, real-time
27 Jul 2011
Where Are Boris’s Bikes When You Need Them?
TFL’s open API strategy should mean the launch of a series of great apps, designed with the consumer in mind, and constantly adapted in the face of competition from other developers. But one fatal flaw in TFL’s cycle hire API is stopping this from happening; the data isn’t live.
Continue Reading...Posted by cloud in Cloud Speak, 8 Comments Tagged apps, data, engaging consumers, live, mobile, transport
21 Feb 2011
Share The Moment Or It’s Lost
The new big thing in live/real time content is mobile photo sharing. Is this a good thing? Should we be panicking about privacy, or embracing the benefits of this trend?
Continue Reading...Posted by cloud in Cloud Speak, 8 Comments Tagged content, digital, live, mobile, photo sharing, privacy, real-time, social
14 Feb 2011
The Rise of Real World Interaction
The lines between real and virtual, between old and new media, and between technology and biology are ever more blurred as consumers seamlessly adopt new technologies and move from channel to channel to transact and interact as part of their everyday lives.
Continue Reading...Posted by cloud in Cloud Speak, 8 Comments Tagged brands, consumers, digital, live, location, mobile, multi-channel, multi-platform, post-digital, real world interaction, real-time, smartphones, social
21 Jan 2011
2011 Predictions
Our top ten predictions for what 2011 will bring, the impact this will have on consumer behaviour and how brands should respond to these trends.
Continue Reading...Posted by cloud in Cloud Speak, 10 Comments Tagged brands, consumers, experiential, future, gaming, live, media, mobile, predictions, sharing, social, year ahead
15 Jul 2010
DJ Sasha gets new brand identity and digital presence
Renowned DJ, producer and artist Sasha has been working with the Cloud and Compass on his new identity for all digital channels including moving image, social media and mobile.
Continue Reading...Posted by cloud in On Our Compass, 9 Comments Tagged dance, DJ Sasha, identity, iPhone, live, location-based marketing, music, social media, website
13 Jul 2010
Experiential + mobile + social = live digital
Everyone loves to talk about convergence and integration in advertising and while interaction in the real world has been growing for a number of years now, very few brands are developing concepts that marry up digital tools with experiential marketing.
Continue Reading...Posted by cloud in Cloud Speak, 5913 Comments Tagged advocacy, branding, convergence, curation, digital innovation, live, mobile, new media, social, social media
