04 Dec 2012
Through the Looking Glass: Part Two
How Augmented Reality will reshape our digital lifestyles through recommendation, localisation and social discovery.
Continue Reading...30 Aug 2012
Placed: Redefining Mobile Web Analytics
Using location data from smartphones, Placed can show the exact locations of consumers when they’re browsing websites, providing valuable data for advertisers.
Continue Reading...Posted by cloud in Cloud Speak, 0 Comments Tagged location, location-based marketing, mobile, mobile marketing, smartphones
12 Jul 2012
Back to Basics
Real World Campaigns: Brands are increasingly creating campaigns that engage everyday people in the real world.
Continue Reading...Posted by cloud in Cloud Speak, 0 Comments Tagged advertising, brands, campaigns, community, digital, engaging consumers, experiential, facebook, live, location, location-based marketing, real world interaction, social media
14 Feb 2011
The Rise of Real World Interaction
The lines between real and virtual, between old and new media, and between technology and biology are ever more blurred as consumers seamlessly adopt new technologies and move from channel to channel to transact and interact as part of their everyday lives.
Continue Reading...Posted by cloud in Cloud Speak, 8 Comments Tagged brands, consumers, digital, live, location, mobile, multi-channel, multi-platform, post-digital, real world interaction, real-time, smartphones, social
17 Dec 2010
Reality Checklist 2010
A roundup of our favourite campaigns, innovations, products, apps and ideas in real world interaction and digital this year.
Continue Reading...Posted by cloud in Cloud Speak, 9 Comments Tagged 3D, ARG, campaigns, deals, digital, favourite, foursquare, gaming, ideas, location, real world interaction, real-time, roundup, social media, virtual reality
29 Nov 2010
Can anyone compete with Facebook?
Facebook is a force to be reckoned with. With 500 million users, it can make any potential competitors quake in their boots. Not content at just being a social network, it has entered the world of advertising, check-ins, photo sharing and now email.
Continue Reading...Posted by cloud in Cloud Speak, 9 Comments Tagged competition, facebook, foursquare, google, location, location based service, places, social network, threat
13 Jul 2010
Location, location, location: an ode to the power of where
Nothing can happen or just be, without the ‘where’. Everything has a where and we are always somewhere. A place called nowhere doesn’t exist and everywhere we are is a place, a location, a venue. Where would we be without location?
Continue Reading...Posted by cloud in Cloud Speak, 5801 Comments Tagged experiential, location, location-based marketing, networks, place, sharing, social trends
13 Jul 2010
Superstar DJs add their voice to our Augmented Ibiza iPhone app
Augmented Ibiza is the ultimate live social guide to the White Island, which relays in real time which of the island’s locations are creating ‘heat’ based on who’s checked in, rated and left geo-tags.
Continue Reading...Posted by cloud in On Our Compass, 6747 Comments Tagged Augmented, checki-in, curators, geo-tags, guide, heat, Ibiza, live guide, location, resident dj, travel
