The advertising industry’s obsession with new technology has been destructive for creativity; existing tech must be mastered by brands, so that the focus can shift back to reaching and engaging with consumers with high quality creative work.
Continue Reading...Our top ten predictions for what 2011 will bring, the impact this will have on consumer behaviour and how brands should respond to these trends.
Continue Reading...What’s the worst that can happen? Well quite a lot really. Dr Pepper’s campaign has marked a split between agency (LMFM) and client (Coca Cola) and highlighted how a campaign can crumble if not monitored closely.
Continue Reading...There’s been a lot of noise around the word ‘crowdsourcing’, but is the hype testament to what is currently happening in this space. Who makes up the crowd and is it more about skimming off the top layer of skilled freelancers that can write a TV script in answer to the brief, rather than finding the true advocates?
Continue Reading...
