TFL’s open API strategy should mean the launch of a series of great apps, designed with the consumer in mind, and constantly adapted in the face of competition from other developers. But one fatal flaw in TFL’s cycle hire API is stopping this from happening; the data isn’t live.
Continue Reading...With all the buzz and excitement about digital innovation in the retail world, we decided to go and see for ourselves whether shops are embracing their potential.
Continue Reading...The new big thing in live/real time content is mobile photo sharing. Is this a good thing? Should we be panicking about privacy, or embracing the benefits of this trend?
Continue Reading...The retail landscape is changing. Digital is entering the high street, allowing people to be social while they shop. But what does this mean for consumers, and for brands?
Continue Reading...The lines between real and virtual, between old and new media, and between technology and biology are ever more blurred as consumers seamlessly adopt new technologies and move from channel to channel to transact and interact as part of their everyday lives.
Continue Reading...Our top ten predictions for what 2011 will bring, the impact this will have on consumer behaviour and how brands should respond to these trends.
Continue Reading...Everyone loves to talk about convergence and integration in advertising and while interaction in the real world has been growing for a number of years now, very few brands are developing concepts that marry up digital tools with experiential marketing.
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