17 Feb 2011

Back To The Shops: Social Shopping Hits the Real World

The retail landscape is changing. Digital is entering the high street, allowing people to be social while they shop. But what does this mean for consumers, and for brands?

Posted by cloud in Cloud Speak, Uncategorized, 2 Comments Tagged digital, ecommerce, experience, m-commerce, mobile, multi-channel, online, purchase, real world interaction, shopping, social

14 Feb 2011

The Rise of Real World Interaction

The lines between real and virtual, between old and new media, and between technology and biology are ever more blurred as consumers seamlessly adopt new technologies and move from channel to channel to transact and interact as part of their everyday lives.