08 Jan 2013
Predicting The Future Of Technology (And Why We Get It Wrong)
Every now and then something comes along and changes the game forever. Welcome to the world of convergence technology and paradigm shifts.
Continue Reading...26 Oct 2012
Weekly Roundup
Honest logos, tweets and chirps, delicious infographics and the week’s best campaigns in digital out-of-home and augmented reality.
Continue Reading...Posted by cloud in Cloud Speak, 0 Comments Tagged augmented reality, data visualisation, DOOH, live data, mobile commerce, real world interaction, real-time, smartphones, social media, social shopping
08 Oct 2012
A Fix for Facebook?
With user and investor confidence at an all time low, Facebook looks to real-time advertising to create revenue without further hurting the user experience.
Continue Reading...Posted by cloud in Cloud Speak, 0 Comments Tagged e-commerce, facebook, real-time, real-time advertising
19 Aug 2012
Social Commerce
Social mentions leads to more sales, so brands are looking at how to turn consumers into online brand advocates.
Continue Reading...Posted by cloud in Cloud Speak, 0 Comments Tagged advertising, advocacy, location-based marketing, real time marketing, real-time
06 Feb 2012
The Cloud & Compass Real Time Index
A new era of advertising is upon us as brands look for effective and interesting ways to transform the live data and content now available to them into compelling marketing and advertising solutions. The Cloud & Compass Real Time Index looks at some of the best real time marketing campaigns from 2011 and will continue to report on interesting work in this area throughout 2012.
Continue Reading...Posted by cloud in Cloud Speak, 0 Comments Tagged data is beautiful, data mining, data visualisation, infographics, live content, live data, real time marketing, real-time, social media
08 Dec 2011
Brands and Agencies Must Adapt In Order To Survive
Traditional, linear advertising can no longer survive in a world of non-linear media. ‘Real-time’ and ‘multichannel’ should be the focus of brands and creative agencies if they are to survive in today’s changing media environment.
Continue Reading...Posted by cloud in Cloud Speak, 9 Comments Tagged ad agencies, advertising model, consumer dialogue, liquid and linked, live, media environment, multichannel, real-time
21 Feb 2011
Share The Moment Or It’s Lost
The new big thing in live/real time content is mobile photo sharing. Is this a good thing? Should we be panicking about privacy, or embracing the benefits of this trend?
Continue Reading...Posted by cloud in Cloud Speak, 8 Comments Tagged content, digital, live, mobile, photo sharing, privacy, real-time, social
14 Feb 2011
The Rise of Real World Interaction
The lines between real and virtual, between old and new media, and between technology and biology are ever more blurred as consumers seamlessly adopt new technologies and move from channel to channel to transact and interact as part of their everyday lives.
Continue Reading...Posted by cloud in Cloud Speak, 8 Comments Tagged brands, consumers, digital, live, location, mobile, multi-channel, multi-platform, post-digital, real world interaction, real-time, smartphones, social
17 Dec 2010
Reality Checklist 2010
A roundup of our favourite campaigns, innovations, products, apps and ideas in real world interaction and digital this year.
Continue Reading...Posted by cloud in Cloud Speak, 9 Comments Tagged 3D, ARG, campaigns, deals, digital, favourite, foursquare, gaming, ideas, location, real world interaction, real-time, roundup, social media, virtual reality
