16 Nov 2012
Demystifying Digital Content
A day with some of the UK and USA’s leading content creators yielded some great insights into why and how to make your brand into a leading content company.
Continue Reading...28 Sep 2011
The Rise of the Recommendation Engine: Man vs. Machine
More and more we look to our computers to help us make our decisions, but can they really succeed in replacing humans as recommenders?
Continue Reading...Posted by cloud in Cloud Speak, 10 Comments Tagged audioscrobbler, decision-making, discovery, Last.FM, recommend, recommendation engine, reliable, serendipity, sharing
08 Sep 2011
How much is a ‘like’ really worth?
Brands today are caught up in a race for ‘likes’ but why and what is the real value of a ‘like’?
Continue Reading...Posted by cloud in Cloud Speak, Uncategorized, 8 Comments Tagged content, eCRM, facebook, innovation, like, likes, loyalty, sharing, viral
21 Jan 2011
2011 Predictions
Our top ten predictions for what 2011 will bring, the impact this will have on consumer behaviour and how brands should respond to these trends.
Continue Reading...Posted by cloud in Cloud Speak, 10 Comments Tagged brands, consumers, experiential, future, gaming, live, media, mobile, predictions, sharing, social, year ahead
13 Jul 2010
How has the retail sector responded to innovation in digital tools and services?
The way in which we shop is changing. Location-based applications like Foursquare, Loopt and MyTown (game) are being integrated into people’s lifestyles and this means that the possibilities within this space are going to be far reaching…
Continue Reading...Posted by cloud in Cloud Speak, 6675 Comments Tagged digital tools, digital trends, location based services, mobile commerce, online shopping, retail, sharing, social media, social shopping
13 Jul 2010
Location, location, location: an ode to the power of where
Nothing can happen or just be, without the ‘where’. Everything has a where and we are always somewhere. A place called nowhere doesn’t exist and everywhere we are is a place, a location, a venue. Where would we be without location?
Continue Reading...Posted by cloud in Cloud Speak, 5833 Comments Tagged experiential, location, location-based marketing, networks, place, sharing, social trends
