26 Mar 2012
Digital out of home offers the prospect of live, dynamic, location-based campaigns however opportunities are often being missed by brands who fail to create insightful, creative or relevant content for the platform.
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06 Feb 2012
A new era of advertising is upon us as brands look for effective and interesting ways to transform the live data and content now available to them into compelling marketing and advertising solutions. The Cloud & Compass Real Time Index looks at some of the best real time marketing campaigns from 2011 and will continue to report on interesting work in this area throughout 2012.
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14 Nov 2011
A buzzword of 2011, social TV is set to be huge. Soon we may see the TV become the epicentre of the futuristic ‘smart’ home, it is important however that manufacturers do not misunderstand the concept of social TV.
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06 Oct 2011
Though not yet officially launched, Facebook’s new Timeline already has 1.1 million users. Reactions have been mixed and so we decided to take a look for ourselves to see what the new feature could offer.
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05 May 2011
Consumers don’t think of TV in terms of set blocks of time anymore. They want ongoing experiences which are social, engaging, and blur the lines between fantasy and reality.
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18 Mar 2011
Opening a store within Facebook seems to be the new big thing for retail brands. But is this really the most effective way to reach social shoppers?
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07 Mar 2011
With all the buzz and excitement about digital innovation in the retail world, we decided to go and see for ourselves whether shops are embracing their potential.
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17 Dec 2010
A roundup of our favourite campaigns, innovations, products, apps and ideas in real world interaction and digital this year.
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10 Sep 2010
2010 Arthur’s Day will be unique from a digital perspective enabling all those going to the events and those that aren’t (nationally and internationally) to be more heavily part of the celebrations.
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23 Aug 2010
What’s the worst that can happen? Well quite a lot really. Dr Pepper’s campaign has marked a split between agency (LMFM) and client (Coca Cola) and highlighted how a campaign can crumble if not monitored closely.
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