Digital out of home offers the prospect of live, dynamic, location-based campaigns however opportunities are often being missed by brands who fail to create insightful, creative or relevant content for the platform.
Continue Reading...A new era of advertising is upon us as brands look for effective and interesting ways to transform the live data and content now available to them into compelling marketing and advertising solutions. The Cloud & Compass Real Time Index looks at some of the best real time marketing campaigns from 2011 and will continue to report on interesting work in this area throughout 2012.
Continue Reading...A buzzword of 2011, social TV is set to be huge. Soon we may see the TV become the epicentre of the futuristic ‘smart’ home, it is important however that manufacturers do not misunderstand the concept of social TV.
Continue Reading...Though not yet officially launched, Facebook’s new Timeline already has 1.1 million users. Reactions have been mixed and so we decided to take a look for ourselves to see what the new feature could offer.
Continue Reading...Consumers don’t think of TV in terms of set blocks of time anymore. They want ongoing experiences which are social, engaging, and blur the lines between fantasy and reality.
Continue Reading...Opening a store within Facebook seems to be the new big thing for retail brands. But is this really the most effective way to reach social shoppers?
Continue Reading...With all the buzz and excitement about digital innovation in the retail world, we decided to go and see for ourselves whether shops are embracing their potential.
Continue Reading...A roundup of our favourite campaigns, innovations, products, apps and ideas in real world interaction and digital this year.
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2010 Arthur’s Day will be unique from a digital perspective enabling all those going to the events and those that aren’t (nationally and internationally) to be more heavily part of the celebrations.
Continue Reading...What’s the worst that can happen? Well quite a lot really. Dr Pepper’s campaign has marked a split between agency (LMFM) and client (Coca Cola) and highlighted how a campaign can crumble if not monitored closely.
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