21 Aug 2012
Second-Screeners Don’t Want Targeted TV Interaction
New research shows they want social interaction rather than interaction with TV programmes or advertisers.
Continue Reading...24 Jul 2012
Why Google TV Could Fail Again
As their followup attempt at connected TV is about to be released, is it going to be second time unlucky for Google?
Continue Reading...Posted by cloud in Cloud Speak, 0 Comments Tagged apple, Google TV, Siri, social, social tv
19 Jan 2012
The Smart TV Showdown – CES 2012
Smart TVs stole the show at CES last week. What the future holds exactly is anyone’s guess, but one thing is for sure; TV will never be the same again for both consumers and manufacturers.
Continue Reading...Posted by cloud in Cloud Speak, 0 Comments Tagged Apple TV, CES, CES 2012, Google TV, motion control, smart TV, social tv, voice
14 Nov 2011
Social TV is Misunderstood
A buzzword of 2011, social TV is set to be huge. Soon we may see the TV become the epicentre of the futuristic ‘smart’ home, it is important however that manufacturers do not misunderstand the concept of social TV.
Continue Reading...Posted by cloud in Cloud Speak, 11 Comments Tagged connected TV, smart home, social, social media, social tv, television
05 May 2011
Extending The Narrative
Consumers don’t think of TV in terms of set blocks of time anymore. They want ongoing experiences which are social, engaging, and blur the lines between fantasy and reality.
Continue Reading...Posted by cloud in Cloud Speak, 10 Comments Tagged engaging consumers, experiential, immersive experiences, multi-device, multi-screen, narrative, real world, social media, social tv
