A buzzword of 2011, social TV is set to be huge. Soon we may see the TV become the epicentre of the futuristic ‘smart’ home, it is important however that manufacturers do not misunderstand the concept of social TV.
Continue Reading...The new big thing in live/real time content is mobile photo sharing. Is this a good thing? Should we be panicking about privacy, or embracing the benefits of this trend?
Continue Reading...The retail landscape is changing. Digital is entering the high street, allowing people to be social while they shop. But what does this mean for consumers, and for brands?
Continue Reading...The lines between real and virtual, between old and new media, and between technology and biology are ever more blurred as consumers seamlessly adopt new technologies and move from channel to channel to transact and interact as part of their everyday lives.
Continue Reading...Our top ten predictions for what 2011 will bring, the impact this will have on consumer behaviour and how brands should respond to these trends.
Continue Reading...There’s been a lot of noise around the word ‘crowdsourcing’, but is the hype testament to what is currently happening in this space. Who makes up the crowd and is it more about skimming off the top layer of skilled freelancers that can write a TV script in answer to the brief, rather than finding the true advocates?
Continue Reading...Everyone loves to talk about convergence and integration in advertising and while interaction in the real world has been growing for a number of years now, very few brands are developing concepts that marry up digital tools with experiential marketing.
Continue Reading...Old model = take content from ATL campaigns and push socially
New model = encourage advocates to make social content for the brand and use that for ATL content
