Westfield London Mall // StoreBoost
Aspinal used StoreBoost to drive customer visits to its Westfield London store at quiet periods. Using real-time occupancy data from the store, Aspinal was able to activate pre-set digital ads in Westfield when footfall was low based on a pre-set media budget.
Campaign ran for 2 weeks between 10am - 10pm
Ads - New season products and 15% discount offer
Total impressions delivered 57,874
Average footfall uplift +8.5%
+114% increase in sales between 10am - 2pm
// Directional creative
// Offer creative
The campaign ran for three weeks with two creatives; one featuring a 15% Offer and the other with directional copy to help drive footfall to the store.
JC Decaux media within Westfield was automatically requested when the store footfall fell below 25% of the historical value. The media was activated predominantly between 10am – 2pm.