Lacoste

Westfield London Mall // StoreBoost

Lacoste used StoreBoost to help drive customer visits to their Westfield London store for a new collection launch with National Geographic. The campaign featured 4 creative variations and used real-time occupancy data from the store to show current queue time to potential customers and encourage visits.

Results

 Dynamic Ad - New collection with live queue time

Total impressions delivered 91,115

Return on investment x11 ROI

Average footfall uplift +7%

+64.5% increase in sales
 

StoreBoost showed the effectiveness of proximity based OOH for our latest promotional campaign, delivering outstanding results

Laurene Pellegrini - CEO Lacoste UK

// New collection creative

The campaign ran with a creative featuring a new collection in collaboration with National Geographic. The creative included these dynamic elements;

Clock

Shows consumers the posters are live

Queue time – Low / High

Indicating when footfall was low to motivate consumers to come now

CTA message

Highlighting the new collection

Creative
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