Lacoste
Westfield London Mall // StoreBoost
Lacoste used StoreBoost to help drive customer visits to their Westfield London store for a new collection launch with National Geographic. The campaign featured 4 creative variations and used real-time occupancy data from the store to show current queue time to potential customers and encourage visits.
Results
Dynamic Ad - New collection with live queue time
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Total impressions delivered 91,115
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Return on investment x11 ROI
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Average footfall uplift +7%
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+64.5% increase in sales
“StoreBoost showed the effectiveness of proximity based OOH for our latest promotional campaign, delivering outstanding results”
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Laurene Pellegrini - CEO Lacoste UK
// New collection creative
The campaign ran with a creative featuring a new collection in collaboration with National Geographic. The creative included these dynamic elements;
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Clock
Shows consumers the posters are live
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Queue time – Low / High
Indicating when footfall was low to motivate consumers to come now
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CTA message
Highlighting the new collection
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