Manchester, Stansted, Gatwick Airports //
Nelsons “Taking Flight” campaign aimed to drive footfall to Boots stores in airport locations and increase sales of its Rescue Remedy products. The campaign delivered dynamic creative using flight data to provide enhanced context and relevance for the product range depending on traveller destination.
Campaign ran for 2 weeks at 3 UK airports
DCO ads featuring 5 products
Ads optimized using flight data and time of day
Average footfall uplift +20%
+78% increase in combined sales of all products
+56% increase in sales per passenger
Winner - Chair's Award - The Drum Digital Advertising Awards 2020
“The Cloud and Compass helped us create dynamic advertising using flight and footfall data to ensure our marketing was more relevant and effective”
Sandra Niland - Head of Marketing, Nelsons
// DCO creative
The creative featured multiple dynamic ads with relevant messaging for 5 Rescue Remedy products. Products were featured across the morning, afternoon and evening depending on their relevance to the consumer for a particular departure time.
In addition a set of dynamic ads used flight data to insert the destination airport into copy. A total of 240 destinations were used across the 3 airports.