Your business operates in real time - why doesn't your marketing?
Nearly all advertising is planned and bought in advance, but why when technology has changed the marketing landscape completely enabling you to buy what you need when you need it in real-time across all channels?
Naturally, there are advantages in some long-term planning and buying, but not for all your investment. Real-time marketing means you can be tactical and flex your marketing spend for the key moments you can’t plan for.
When your store is empty, but you have 6 staff working. When some of your retail estate needs support but others don’t. When budgets get cut, when stock runs out or you have too much supply. When you need to move your media or flex it to support a great opportunity. The list goes on...
Working in real-time means you can always be relevant with your messaging and optimise your spend.