Get footfall when you need it

The Cloud + Compass helps retailers and brands use real-time data driven marketing to influence customer behaviour - driving footfall and sales

We are a proximity and real-time marketing specialist that bridges the world of brand and shopper marketing using automation and data to help solve the biggest problem on the high street today, footfall.

Programmatic out-of-home

Our StoreBoost platform enables retailers and brands to buy media programmatically (in real time) or automatically (guaranteed ahead of time) and to optimise their spend across digital OOH and mobile media in proximity to their stores and wider.

Dynamic creative

Dynamic, data driven, contextually driven content is proven to be more effective than standard advertising copy by as much as 50% on most brand and performance measures.

We are one of the only rich media specialists in the OOH market that can buy programmatically and deliver dynamic campaigns as a USP.

Services
Omni-channel

We see the relationship between physical

and digital retail as symbiotic. As physical retail becomes more experiential and customer relationship driven, it’s essential that our campaigns and user journeys are designed to reflect how consumers are likely to engage seamlessly across channels.

End-to-end automation

Most retailers do not have time to react to

in-store or high street conditions so automation is essential. We offer an end to end solution from measuring footfall to triggering a campaign, buying media in real time then generating a promotion, serving it and measuring it.

Data

Data is at the heart of all our services, starting with real time in store footfall data that’s integrated into a wider data set to enable our customers to enhance their media targeting and their advertising content.

Attribution

OOH advertising is not well known for its attribution. We help our customers understand the success of their campaigns with brand and performance metrics that can be modelled and scaled.

Environments

We specialise in high density shopping environments with significant dwell time to maximise the opportunity for advertisers and retailers to influence consumer behaviour. 

 

Data enables us to optimise media and messaging hyper locally and to be relevant to the consumer mindset and audiences that are there right now.

Making it happen

StoreBoost

The StoreBoost platform enables retailers and brands to advertise on DOOH media to potential customers in proximity to their store when footfall is low – driving footfall and sales.

Your ads are delivered programmatically which means you can set your media budget and control your spend in the platform. You can show your ads for a few hours or a few weeks - it’s up to you.

Dynamic content campaigns

We use data in creative ways to deliver more relevant and contextual advertising - proven to be more effective.

 

Using dynamic content optimisation in your creative delivers greater impact for your DOOH campaigns.

Who can benefit?
Retailers

We work closely with retailers to make it easy for them to access proximity media and generate cost effective promotions that will help drive their bottom line at the times they really need it.

Most retailers don’t have the resource for marketing so it’s essential that tech makes it effortless and automated. Campaigns can be managed locally or centrally and overseen by our team to ensure they run to plan.

Brands

We help brands work with retailers linking their shopper marketing activity with their brand advertising in proximity as often these are very separate initiatives.

 

We introduce brands (suppliers) who can often provide cost neutral footfall driven marketing to their retailers.

Landlords

We work with landlords and media owners

to ensure that the retailers get access to the media near their stores at the best rates possible.

 

We help landlords support their tenants at difficult times. This is particularly relevant as physical retail recovers from CV-19 and the accelerated trend towards online for transactions.

The Cloud and Compass helped us run a successful test of proximity based real time marketing, triggering dynamic advertising near our restaurants and measuring the uplift in footfall in real time.

Soco Nunez de Cela - Head of Brand and Marketing Communications, Burger King UK

Busaba

Busaba used StoreBoost to drive customer visits to their Westfield London restaurant and saw +23.5% increase in sales.

Costa Coffee

Costa Coffee wanted to drive customer visits to their Westfield Stratford stores outside of peak lunchtime and afternoon and saw a

+7% uplift in footfall

Burger King

The ‘Food Moments’ real-time proximity advertising campaign was a first for

Burger King using dynamic creative.

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