A data -driven DOOH campaign enabled Guinness to target fans during the 6 Nations Rugby tournament. Over match weekends dynamic creative provided a countdown to kick-off for each match. Real-time pub occupancy data provided by the digital doorman updated the creative to direct fans to the best pubs nearby to watch the game.
10 match day campaign across 42 pubs
Average footfall increase +3% across all pubs
Largest matchday footfall increase +29%
Guinness Made of More campaign
CLEAR CHANNEL OUTDOOR MEDIA AWARDS 2018
Brand Fame Award
// Location creative
// Countdown creative
The creative featured a location aware ad and a dynamic countdown to the game.