Guinness

London //

A data -driven DOOH campaign enabled Guinness to target fans during the 6 Nations Rugby tournament. Over match weekends dynamic creative provided a countdown to kick-off for each match. Real-time pub occupancy data provided by the digital doorman updated the creative to direct fans to the best pubs nearby to watch the game.

Results

 10 match day campaign across 42 pubs

Average footfall increase +3% across all pubs

Largest matchday footfall increase +29%
 

Guinness Made of More campaign

CLEAR CHANNEL OUTDOOR MEDIA AWARDS 2018 

Brand Fame Award

// Location creative

// Countdown creative

The creative featured a location aware ad and a dynamic countdown to the game.

Creative