Real-time pub occupancy data provided by the digital doorman allowed Pimm’s to deliver a unique Pimm’s-o-clock campaign. The occupancy data activated creative for the nearest pub with space to get a seat. The campaign ran on roadside digital panels in proximity to the pubs participating in the campaign.
Campaign ran for 2 weeks featuring 14 pubs
First real-time data campaign for Diageo
+13% YOY average sales uplift across all pubs
+7% average uplift in footfall across all pubs
CANNES MEDIA LIONS 2016
Silver - Use of Technology Award
// Location creative
The creative featured a location aware message and dynamic copy indicating the current occupancy of the pub.