Pimm's

London //

Real-time pub occupancy data provided by the digital doorman allowed Pimm’s to deliver a unique Pimm’s-o-clock campaign. The occupancy data activated creative for the nearest pub with space to get a seat. The campaign ran on roadside digital panels in proximity to the pubs participating in the campaign.

Results

 Campaign ran for 2 weeks featuring 14 pubs

 

First real-time data campaign for Diageo

 

+13% YOY average sales uplift across all pubs

 

+7% average uplift in footfall across all pubs


 

Pimm's-o-Clock campaign

CANNES MEDIA LIONS 2016

Silver - Use of Technology Award

// Location creative

The creative featured a location aware message and dynamic copy indicating the current occupancy of the pub.

Creative