Three

Central London //

Three used StoreBoost as  part of their iPhone 12 launch to drive customer visits to 5 of their central London stores. The campaign used real-time occupancy data from the stores to show current queue time to potential customers in proximity to the stores.

Results

 Dynamic creative - iPhone 12 offer with live queue time

Total impressions delivered 465,932

Average store footfall uplift +11% 

Dynamic ad recall +15% compared to static

79% of people liked to know current queue time
 

Apple iPhone 12 launch campaign

CAMPAIGN MEDIA AWARDS 2021

Shortlisted – Retail category

// Dynamic creative

// Static creative

The campaign ran with a creative featuring the new iPhone 12. The creative included these dynamic elements;

Clock

Shows consumers the posters are live

Queue time – Low / High

Indicating when footfall in the nearby store was low to motivate consumers to come now

Welcome message based on time of day

Localised messages are proven to by noticed by consumers

Creative
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